Puma Bolt 9’58s Biography — Kazuo - Art Director

In 2009, Usain Bolt set the world record and went down in history. 9’58 seconds. But behind its mark there is a lot of sweat, training, effort.

In 2009, Usain Bolt set the world record and went down in history.
9’58 seconds.
But behind its mark there is a lot of sweat, training, effort.

2019, ten years later, we are telling the same story, but in a different angle. Showing a side that no one knows. The episodes behind the record.

2019, ten years later, we are telling the same story, but in a different angle.
Showing a side that no one knows.
The episodes behind the record.

A biography. Each page shows the facts that made him accomplish the mark. But the Bolt's bio could not be an ordinary book. It should be as fast as him.

A biography.
Each page shows the facts that made him accomplish the mark.
But the Bolt's bio could not be an ordinary book.
It should be as fast as him.

A flipbook. Showing an animation of 9.58s, recreating that iconic race.

A flipbook. Showing an animation of 9.58s, recreating that iconic race.

The pages aren't regular number as well. They are seconds, of course.

The pages aren't regular number as well. They are seconds, of course.

We delivered the book to Bolt and also to 70 running influencers and fans.

We delivered the book to Bolt and also to 70 running influencers and fans.

Recognition: Cannes Lions (2x silver, 1 bronze), New York Festivals, Clio, Epica Awards, El Ojo, CCSP, Wave Festival (GP)

Recognition:
Cannes Lions (2x silver, 1 bronze), New York Festivals, Clio, Epica Awards, El Ojo, CCSP, Wave Festival (GP)