Agency: CP+B
CCO: André Kassu, Marcos Medeiros
CD: Marcelo Rizério, Rodrigo Visconti
CW: Lucas Ribeiro
AD, Design, Illustration: Alexandre Kazuo, Ayrton Bená
Production Company: Landia
Film Director: Kayhan
Audio Production: Supersonica
Making Of Pictures: Pablo Vaz, Guilherme Lemos, Alexandre Kazuo
Smirnoff has a resilient and chequered history spanning over 155 years.
It’s a story of serfs and rascals, deception, revolution, bankruptcy, resurrection and like every good story, bad things happen.
Looking back to move forward, we’ve created the Smirnoff Secret Service.
The agents: digital influencers.
The missions: promo and activations.
The weapons: Smirnoff cocktails.
@iza @spartakus @gabrielarippi @materuscarrilho @prettamesmo @lorelay_fox @rinconsapiencia @magavilhas @ju_romano
We’ve also turned drinks recipes into vintage stamps, remembering those bad days of censorship, prohibition and veto.
To launch
the new Smirnoff bottle,
we’ve created
a mystery around it.
Literally.
A 4 package series that turn into posters telling the infamous story of the bottle.
All of this was made to remember (not celebrate) those prohibition times when the bottle needed to be hidden.
In the past, Smirnoff had to be hidden in various objects while smuggled.
So we create a character. Codename: Architect.
A special agent from the Smirnoff Secret Service who designs objects to hide vodka.
To promote this story, we launched 2 furnitures: a turntable and a table lamp. Both with secret compartments with the bottle.
These objects were delivered to influencers and sold at www.thebar.com.