![bud.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1570460444592-4P8XASACZND3T2MI1B4M/bud.jpg)
Budweiser Let Them Say
CD: Matias Menendez, Nicolas Ferrario
AD: Kazuo
CW: Lucas Ribeiro, Mateus Coelho
Film Director: Ian Ruschel
Making of photos: Pablo Vaz
![](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481798475606-LQU9PRLM869QKINF61F4/image-asset.jpeg)
![Budweiser is the most traditional beer at USA. But not in Brazil. Here Bud is a new, premium and aspirational beer.](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919462079-N0NBBRRTE1E7XM23MV12/foto_0004_Curves-1-copy-4_1200.jpg)
Budweiser is the most traditional beer at USA. But not in Brazil. Here Bud is a new, premium and aspirational beer.
![That’s why we created the “Let Them Say” campaign. Because we wanted to reach authentic people who share the same values with our beer.](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919475527-T12S3009C36YPKBXSJSU/foto_0005_Curves-1-copy-5_1200.jpg)
That’s why we created the “Let Them Say” campaign. Because we wanted to reach authentic people who share the same values with our beer.
![Because we wanted to reach authentic people who share the same values with our beer.](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919487627-CYFE4HADJO9C1V6OBM4L/foto_0007_Curves-1-copy-7_1200.jpg)
Because we wanted to reach authentic people who share the same values with our beer.
![foto_0009_Curves-1-copy-9_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919499989-F9BRKJKF3X0CPNV0NJCV/foto_0009_Curves-1-copy-9_1200.jpg)
![foto_0006_Curves-1-copy-6_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919514946-IWNI1B9V9S8STXTMWLH9/foto_0006_Curves-1-copy-6_1200.jpg)
![foto_0000_Curves-1_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919526426-VR8NHG568EKDJC9QAMX4/foto_0000_Curves-1_1200.jpg)
![foto_0001_Curves-1-copy_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919540750-JZ9D4EDLC2SOY269OR60/foto_0001_Curves-1-copy_1200.jpg)
![foto_0008_Curves-1-copy-8_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919555089-MHRGZCKIMPS6USYPZTAQ/foto_0008_Curves-1-copy-8_1200.jpg)
![foto_0002_Curves-1-copy-2_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919564588-7U8G535HECIQDJRBKVC5/foto_0002_Curves-1-copy-2_1200.jpg)
![foto_0003_Curves-1-copy-3_1200.jpg](https://images.squarespace-cdn.com/content/v1/5823b26203596e12ef2a8d2d/1481919590620-R07NO1R98JX26K2DS320/foto_0003_Curves-1-copy-3_1200.jpg)