CCO: Felipe Luchi
CD: Sthefan Ko, Guga Diehl
Creatives: Alexandre Kazuo, Lucas Ribeiro, Bernardo Rennó, Alexandre Tobio
AD: Alexandre Kazuo
CW: Lucas Ribeiro
Art Assistants: Roberto Lemos, Guto Russo
Film Production: Paranoid
Director: Daniel Levenhagem
3d Gif photos: Guido Argel
Animation: Piloto
Audio: Shuffle
Logo production: Guasca
Motion Design: Rafael Ribeiro (BraBo Films)
In Brazil, when we talk about UEFA Champions League, we have a big problem:
It’s difficult to have access to games transmissions.
So, we created a campaign that allowed Brazilians to watch all games for free.
It was easy: the fans just needed to scan any Nissan’s logo - in a car, in a billboard, in a magazine - to get acess to the games.
As the people could watch the games anywhere, we put our logo in unexpected places.
And to teach them how to scan the logo, we created short animated films.