CCO... Shayne Millington, Pierre Lipton
GCDs... Gui Racz, Lucas Casao, Mike Shuman
Creatives... Lucas Ribeiro, Kazuo Kubo
Design... Kazuo Kubo, Malik Dupree
Filter Design... Kazuo Kubo
Editing: Kazuo Kubo
Motion Design: CEGO
3D: Zebra Studio
In response to controversies surrounding players' refusal to wear LGBTQ-themed warm-up jerseys during Pride Nights in the NHL, Commissioner Gary Bettman announces the elimination of specialty jerseys for themed events during the 2023-24 season.
This decision aims to refocus attention on the essential causes celebrated on these nights. However, despite the ban on physical jerseys, Pride Night events continue in the NHL.
Meanwhile, a proposal emerges from "You Can Play," a group collaborating with the NHL to promote LGBTQ+ inclusion, suggesting the creation of AR Snapchat lenses dubbed #pridejersey.